As far as I remember, I have boundless admiration for nature and animals.
In 2014, the installation of an apiary in our Etretat garden triggered a passion for bees and I started to realize the importance to preserve nature, therefore preserve the future of Mankind.

Also a fan of cosmetology, the story of the latter made me think a lot : indeed, if that of the origins was based on naturalness, the one that appeared in the years 60 called "conventional", is just a cocktail of chemicals harmful to our health. In the years 70, the appearance of “ORGANIC” cosmetics has enabled more authentic consumption with a commitment to the planet. From 2002, cosmetics “BIO” are on the rise and are no longer products intended for experienced customers. So the labels are multiplying, mass distribution and conventional cosmetics manufacturers are also embarking on this niche and pseudo-certifications are increasing and are open doors to “Greenwashing” : a practice aiming at putting forward the ecological argument wrongly in their communication. So, It is clear that certain “ORGANIC” products are not as natural as we might think and it has become very difficult for the consumer to find their way around them..

Marie-Laure Borie